SEO is going to be a part of your marketing strategy no matter what you do. While there are many free SEO tools out there, you have to prepare yourself to get a premium service one of these days.

Benefits of SEO Tools

  • Target the right traffic
  • Create the right content and dominate your niche
  • Use the right words to reach the right person
  • Reduce your ad spend
  • Assess your site’s performance and make adjustments where it matters
  • Create long-term strategy for your ranking
  • Analyze your competition

There are many tools out there, but I would recommend only two. One is free, and the other requires a paid subscription.

These two are:

  • Answer the Public
  • SEMrush

Answer the Public

Answer the Public is a free SEO tool that also has a paid version. The free one will do for your basic SEO tools, but the paid one packs more power.

What’s in it for you?

  • Has a free version that is easy to use
  • The keywords are downloadable in CSV format or JPEG file
  • You get questions that the world is asking; answer them to drive traffic to your store
  • Get unlimited long-tail keywords relevant to your niche
  • No registration required
  • Has a free course to teach you how to use it

My Answer the Public Ratings:

PRICE

⭐⭐⭐⭐

FUNCTION

⭐⭐⭐⭐

EASE OF USE

⭐⭐⭐⭐⭐

SUPPORT

⭐⭐⭐

  • Answer the Public is a FREE tool; the PRO version costs $99 per month.
  • From a functional standpoint, the tool does a great job for long-tail and targeted keyword research, but it does not have other complex SEO tool functions like domain analytics, backlink tracking, etc.
  • Hands down, the tool is really so easy to use; just type your keyword, hit “search”, then get relevant ideas for your niche
  • For support, you can only get it if you are a PRO member; if you are in the free version, you have to use the knowledgebase
  • Format your conent to be snippet-friendy
  • Look for in-demand topics to write about
  • Use it to drive traffic from voice-search
  • Customize language
  • Do localized SEO research

SEMrush

SEMrush is great for those who have been in the online business for a while and want to scale up. SEMrush is packed with all the SEO tools you will ever need to help you create a website that will compete with the big boys in your industry.

What’s in it for you?

  • Straightforward dashboard and analytics
  • Has 40+ advanced tools for PPC, SEO, and more
  • Spy on your competitors
  • Increase sales with the lead generation tool
  • Find the right keywords that matter
  • Track keyword performance

My SEMrush Ratings:

PRICE

⭐⭐⭐⭐

FUNCTION

⭐⭐⭐⭐⭐

EASE OF USE

⭐⭐⭐⭐

SUPPORT

⭐⭐⭐⭐

  • At its price point of $99.95, the Starter Package should deliver more than enough for your SEO needs to scale your business.
  • In terms of fucntion, SEMrush has everything that you will evern need; it has 40+ tools at your disposal
  • SEMrush is easy to use, and there is a ton of resource pages that will guide you
  • Customer support is avaialable via phone or email only
  • 7-day free trial
  • Great for SEO, social media, contemt advertising, and competitive research
  • Downloadable reports
  • Track keyword performance
  • Analyze competitor position and strategy
  • Used by eBay, Philips, Quora, and other big brands

Click on the images below to view my other recommendations.


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