Shopify Express Theme Review: the best for small-catalog stores?

Shopify Express Theme Review: the best for small-catalog stores?

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So, you have finally decided to start an online store with Shopify. All you need now is the perfect theme so you can start uploading your products and personalize your store’s look and feel.

In this Shopify Express theme review, we will cover the theme’s functions and features. By the end of this tutorial, you should be able to decide of this theme is the right one for your online dropshipping store.

We all want our online stores to appear as aesthetically pleasing as possible. The design could ultimately lure potential customers to not only visit the site but also to buy.

Your online visitors judge your trustworthiness based on how your store looks like—so you have to make sure that you make an excellent yet strong impression by choosing the appropriate theme.

If you are just starting and want to launch your Shopify store immediately with a theme that has a navigational advantage and a polished layout, then Shopify Express Theme is ideal for you.

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In this Shopify Express Theme Review, we will cover the following:

  • What is the Shopify Express Theme?
  • What are the features of Shopify Express Theme
  • Why is Shopify Express Theme suitable for you?
  • Customer Feedback
  • Overall Rating

Let us take a look! 

What is the Shopify Express Theme?

The Shopify Express Theme has an eye-catching yet straightforward look. It is designed for those who want to establish their online stores at the soonest possible time.

It provides an organized layout, which is easy to view, and it allows your page to be effortlessly explored by your customers, especially if you are an online store owner with a small collection of inventories.

After all, you want an uncomplicated design, as it helps in providing the site visitor a user-friendly experience.  

The Shopify Express theme is built as a template–you can save yourself the time-consuming effort of coding, and you do not have to pay for pricey theme customization. All you need to do is to install this theme. Consequently, you may upload your business contents.

Trouble-free, right?

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What are the features of Shopify Express Theme?

While most Shopify themes share the same basic principles, each theme has its own specialization—the developers do this to cater to the various needs of different online entrepreneurs.

Let us discuss the different features of this theme.

1. Has two theme styles

  • Pantry – though similar in terms of layout with Bistro, what makes Express Theme’s Pantry style different is its color palette which focuses on the green and white colors. In marketing psychology, green encourages impulse purchases.
  • Bistro – this style has a color scheme of white and a coffee undertone that offers a laid back and clean look. The palette is not distracting, so this will make your visitors focus more on featured product and catalogues.

2. Built for small Catalogs

This feature is more suitable for online stores that market small inventories; you can use it for a one-page store. The Shopify Express theme is not a good choice for a general store. Instead, it is best used for niche stores.

3. Featured Collections and Products

Collections and featured products are displayed under the header and on the center of the page. It allows you to highlight and market your “sale” items.

4. Slide Out Cart / Cart Drawer

You do not want your customers to leave your page. Through this feature, a customer can easily add a product to his cart without leaving the product page. Customers may also view their picked items through the cart drawer while shopping.

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5. Favicon

Your online business logo will appear on browser tabs, history, desktop, and bookmarks.

6. Drop-Down Navigation Support

You can build drop-down menus to organize your items into coherent categorires. This should make site navigation easier.

7. Newsletter Sign-Up

This is a feature that appears on the footer; customers have an option to sign up with their email. You can use this email list to send promotional campaigns.

8. Customizable Content Sections  

You can rearrange the whole layout by adding or removing some elements. Colour palette and typography is modifiable. Customers are visual creatures, so use visual marketing psychology to your advantage by modifying some elements.


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9. SEO       

Search Engine Optimization allows you to use keywords that will help you rank in search engines. SEO plays a crucial role in your online business because this is what makes you visible in SERPs.

Increased traffic from SEO means a higher number of possible online purchases.

10. Social Media Icons          

You may link your social media accounts and display their icons on your store’s page. This feature allows your online store visitors to communicate with you for any inquiries in various social media channels.

11. Announcement Bar

It is a customizable section of the header where you can display any message. For example: “Sale! Sale! Sale! 10% Off!”         In here, you may display your announcements and any customer related incentives to pique their interest.

12. Custom Logo     

With this feature, you can add your custom logo in the header. Highlighting your product through this custom logo will make a trustworthy reputation for your business.

13. Payment Icons  

You can show your payment methods by adding  icons on the footer section. Payment icons make your online store easy and hassle-free in terms of purchasing.

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14. Product Modal

Through Product Modal feature, clicking the product will lead to a pop-up of quantity selector, brand/vendor, checkout buttons, social sharing buttons. Product Modal makes it simple for your customers to buy any item from your catalogues without having to leave the page. This feature also benefits your market popularity because it is shareable via social media.

Why is Shopify Express Theme suitable for you?

Let us admit it: there is no perfect theme. Business needs vary, and the following elements have something to do with how you choose a theme:

  • how big or small your online inventory is
  • the variety of products you sell
  • and your preference when it comes to the “feel” you want your online store to have.

How you present your store affects your sales. In business. Perception is everything. What you want to do is to have a remarkable website. Choosing an eye-catching and visually pleasing theme with a simple layout.

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Here are some of the reasons why the Shopify Express theme is a great choice:

  • Effortlessly accessible for different consumer demographics
  • Suitable for those who want a look with minimal distractions
  • A smoothly navigated yet tidy layout that is superb for beginners; also works great for those who want to start up their online store straight away

And the best part? Shopify Express theme is FREE!

You can integrate this theme with your Shopify store by following these basic steps:

  1. Log in your Shopify Account
  2. Go to
  3. Click your chosen theme style
  4. Click ‘View demo’ to see preview
  5. Then click ‘Start with this theme’
  6. Begin designing your store

Customer Feedback

As of now, Shopify Express Theme has a rating of 33%, noting that it runs smoothly with a speed of 90 as calculated by Google’s web performance tool. Users also remarked that the theme looks good for their online stores. However, nothing is perfect, and limitations always exist.

Here are two issues:

Top Menus – Express Theme aims for an uncomplicated layout that is clutter-free. By not including the menus in the header, the focus will be on the Brand Name and logo. Adding top menus is something you cannot do with this theme. Users expressed that the theme will be better if this feature gets added.

One Image Per Product – user complaints include that it only displays a single image per product, and one cannot add more than that. Even so, Shopify Express Theme is still best suited for online merchants that do not need a lot of images for the online products.

While it is true that the has limitations, these limitations were put there to serve a different business requirement. The theme is best suited for small-sized businesses that do not need a huge menu, and businesses that do not require a lot of space for images. 

Shopify Express Theme Review: Overall Rating

I am giving this theme a rating of 3.5 out of 5 stars.

This is great for online sellers who want to avoid the long process of customization. It is very easy to use—uploading your content is intuitive. Additionally, it allows potential visitors of your online store to understand your business and products quickly.


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