If there is one thing I hate, it is clickbait and a useless article. Wait, that’s two, no?
It does not matter if you are an affiliate marketer or a dropshipper—you are a business entity, and there are things you must never do in your blog.
The 6 don’ts of blog writing for a dropshipping store business are:
- Do not use clickbait titles
- Do not copy someone’s work
- Do not fill your blogs with fluff
- Do not blog about general topics
- Do not write short articles
- Do not do hard selling
Let us get through each one. By the end of this tutorial, you would have learned why these practices can hurt your dropshipping blog, and what you need to do about it if you have them already.
1. Do not use clickbait titles
Clickbait titles are great for showbusiness and magazine blogs, but not for business blogs where you are supposed to add value to a user.
But what is a clickbait title?
Here are some examples:
- She was poor until she found this!
- The best tools I have ever seen for…
- You won’t believe how…
See the common thing about these titles? They all use what is called “suspension”. It is a trick that leaves a reader hanging, and it also creates an itch to find out what the article has to say.
The sad thing is that clickbaits are always coupled with poorly written articles that do not live up to their own hype.
In short, clickbaits are disguised lies—they do not add value to the reader. The authors and website operators only need your clicks. And once you are on their website, guess what happens.
They can show you tons of ads. And if they could show you tons of ads, they earn a lot of dough from the impressions, much more so if people clicked on those ads.
If it works for them, will it work for you?
No, it won’t.
As I mentioned earlier, clickbaits are great only if you are running a showbusiness website, and if your audience is a pack of people who like juicy stories, or teens who like sensationalized stories.
If you are running a niche site or an e-commerce store, it is not going to work. If you use clickbait articles and titles, your readers will feel betrayed.
And if they feel betrayed, they will never trust you, much less buy what you have to offer.
So, how do you fix this?
What you can do is to write listicles, or offer articles reflecting your personal experiences—but only if they are relevant to your audience’s needs.
You can also do interviews and use attractive headlines that do not lie.
More importantly, DELIVER on what you promised. If possible, deliver your promise in the first paragraph, but discuss them in detail as you go along.
God, I hate clickbaits.
2. Do not copy someone’s work
The internet gave all of us a chance to be heard and to express our thoughts and ideas. As such, all topics you can think of has already been covered by someone else.
So, how will you write something that is original for your ecommerce blog?
An original article is something that came from you. Remember, you are talking to your audience, so you should speak with your own voice, and address the issues that your particular audience has.
The worst thing that you can do is to copy someone else’s work, not that people will know, but because copying someone’s work is just plain lazy.
Maybe someone will find out. And if someone did, how do you know that the original author is going to be happy just because you took the content off your site?
Heck, why not bash you on social media, right?
Can you just imagine the damage to your business if people find out about what you did? Never risk it; it just isn’t worth it.
The other issue with copying someone’s work is your own behavior. If you can let your laziness get to you for a time, don’t you think this is going to turn into a habit over the long-term?
So, you copy one blog post, and this leads to another until it becomes a habit. What next? Will you copy someone else’s photos? How about someone else’s product descriptions?
Ultimately, when will you stop?
And if you keep on doing this, don’t you think this says so much about your standards? How could you run a business like that?
Integrity – doing the right thing when no one is looking.
Always remember that.
3. Do not fill your blogs with fluff
Only your pillows must be fluffy and nothing else.
Oh, yes, cotton candy, too.
Fluff is an irrelevant material to a blog post. Being funny is alright, provided that it is controlled. Gearing away from the main subject matter is also acceptable, but only at a controlled pace.
I have been a writer for over a decade. I do this for a living. Over the years, I have written more than 3,000 articles, and it is not unusual for my clients to ask me to re-write the materials they got from another writer.
Most of these articles have no structure, and it was pretty obvious that that writer only wanted to fill the word count—fluff content that does not add value to the reader.
Here are some examples:
- Writing a 500-word history of online casinos for a topic called “Top 5 Online Casinos in the World” (with a word count target of 1,200 words)
- Writing about the definition of the sea when the story is about “How a man survived a shipwreck”
- Wordy sentences that you can cut
Fluff wastes a person’s time.
To avoid this, always edit your work. One pass is not enough. Read your blog post until your eyes bleed and cut as much fat as you can.
Now, do not mistake fluff with writing style. Some writers infuse wit and humor in their articles, both of which are also equally important to maintain reader engagement.
4. Do not blog about generic topics
What is a generic topic?
Generic topics are “me too” content. There is just so many blog posts written about the topic that there really is nothing new you can contribute to it anymore.
Like what? Here are some examples:
Product reviews that do not add value – really, do you think regurgitating product specs is enough?
Your life experiences that have no relationship with your niche – no one cares. If you are selling drones, your new dog has no relevance with your business, unless your dog is involved in some way with the drone.
Product listicles that do not help – a product listicle should help a person understand why you chose these products as your “best of”. If your listicle fails to deliver that, your content is generic.
Always ask yourself this: what resonates with your audience? More importantly, what are their problems?
Gone are the days when a blog was merely an online journal. A blog today is a business, and a business solves problems.
If you think about it, the only reason someone is going to hand over his money to you is if you are solving a problem. The more complex the problem is, the higher you get paid.
If you have a blog or a dropshipping store, you need to blog about things that solve a problem. This is how you build credibility. If you look at Shopify’s blog, you will find a ton of helpful content and tutorials—enough to convince a reader to start using Shopify.
Learn the Secrets to Writing Copy That Converts.
5. Do not write short articles
I know that this is debatable, but Google has long since updated its algorithm so black hat SEO experts can no longer game the system.
Today, Google measures how long people stay on your page, how many pages they read, what your bounce rate is, and so much more. What does this mean? Shorter articles do not make your site visitors stay.
If your audience spends so little time on your website, Google may think that you are not adding value. If this happens, you can say goodbye to ranking high on the search engine result pages or SERPs.
According to Yoast, a blog post must at least be 300 words to even qualify to rank. Long posts, however, are much more favored than short posts.
HubSpot suggests that your articles must average between 2,100 and 2,400 words. Now, let me pull back on that.
Not all blog posts need articles this long. Some blogs do well with an average of 600 words. It all depends on what you are writing about, and what problem you are trying to solve.
Now, the next question is this: how often should you post?
Neil Patel does a great job in explaining how often you should publish blog posts. He said that if your niche is competitive, you must blog only about four times a month, but you have to write killer posts. These are posts that beat the competition.
If you want to learn more about it, you can watch his video below:
6. Do not do hard selling
The last tip I have for you is to avoid hard selling. People hate salespeople. Why? Because salespeople are trying to take their money!
Naturally, you will say nothing but the best about something that you are trying to sell—people know this, and people will be skeptic about your true intentions.
In business blogging, your primary focus is adding value. Build your credibility and establish yourself as an authority. It does not matter whether you are an affiliate marketer or a dropship store owner—people will only trust you if you are credible.
It takes experience to master the art of copywriting—a process where you attempt to convince a customer to buy without even trying.
If blogging takes too much of your time, you are better off outsourcing it to an affordable freelance writer. Let this writer build your blog asset while you focus on sales and customer service.
Blog writing for a dropshipping store summary
Your goal is to build traffic to your blog—not just traffic, but returning traffic. If you provide value to your audience, chances are they will share your post, or follow you on social media, so they get notified every time you release a new article.
Focus on your customer, not your Shopify dropshipping products. Always remember that people will only part with their money if you are solving a problem.
As a dropship store owner, you are solving these problems through your blog posts, not through your landing page.
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