If a person subscribes to your blog, how can create automated email to a subscriber?
You can do this with an autoresponder tool. It is a software which allows you to program emails. This way, you no longer have to write emails manually each time a person subscribes.
For this tutorial, I will demonstrate how to set-up an auto-responder via MailChimp and Elementor. We will no longer go through the integration, as what I want to show you is how to get an API, provided that you are using Elementor as your web-builder.
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PART I: Create a List
A list is a distribution list. You can create several lists for different segments of people. For example, you can create a list for people who downloaded your eBook, and only fill that list with email addresses of people who downloaded your free eBook.
You can also create a list of people who purchased a product, and only the email addresses of people who bought a product will go to that list.
These lists can be broken down into what is called a segment. A Segment is a group of customers on your list that share the same characteristic
For example, you can break down a list into segments by city or by country. That way, you can send campaigns only to people who belong to a specific country.
Depending on your auto-responder account type, you may be limited to only one list.
To create a list in MailChimp, go to your Audience Tab.
Next, click on the drop-down on the right, and then select View Audiences.
Next click on Create Audience and fill out the information box.
Here is an explanation of the fields:
- Audience Name – you are the one who will name this audience; give it a name that immediately tells you
- Default From Email Address – this is the email address that will show on your emails; if a customer receives a “thank you” email from you and wants to respond back you, this is the email address he will see
- Default From Name – this is your name, or your company name; if a customer wants to know who sent the email, this is the text that is going to show
- Campaign URL Settings – this is a link to your landing pages
- Reminder – this is a box that simply tells a person why he is receiving that email from you.
Save this information, then move on to creating an actual email content.
PART II: Create an email content
This email content will be sent to your subscriber, or to someone who made a purchase. Take note that you are not limited to creating one campaign.
You can do multiple. You can send an email for subscribers, and you can also send a different email to people who made a purchase.
For now, what we will do is to send an email to a person who subscribed. Follow the steps below to get this done.
Click on Automate and choose Email.
Next, click on Welcome New Subcribers.
After that, add a name to your campaign, and choose the list we created earlier.
Click on Add From and then type a name and an email address. The From field is the identity of the person sending the email. In this case, it is you.
The email address you use must be yours, and it has to be accessible to you. This is the email address where you will receive replies from your subscribers.
Once done, click Save.
The next step is to Click on Add Subject. This is the subject line of your email. Since I want to send this to subscribers, I will use the subject line, Your Just Keep Shippin Subscription. I will no longer add a snippet.
Hit Save once done.
The last step is to set-up the email content. Click on Design Email.
This is where it gets tricky. There are so many themes and templates here, so you need to decide which one you like. For this tutorial, I will choose Share Your Big News. If you scroll down, you will also see some templates that you can use.
Here is what it looks like after clicking on the template.
From here, all you need to do is to hover your mouse on each block. If you do, you will see a block navigator. Once that appears, click on the EDIT icon, and the control panel to your right will change.
You need to make the changes from the control panel.
Instead of Share your big news, I want the text to be, “Thank you for subscribing!”
Continue editing. Once done, click on the Continue button found on the upper right corner of your screen.
At this point, you can choose to send a sample email to yourself or start sending this email to your subscribers. If you want the latter, just click on the Send button on the upper right.
PART III: Setting it up on your website with Elementor
The last step on the process is to ensure that if someone subscribes, he will receive your welcome message, or your “Thank you” email.
This tutorial is for users of Elementor only.
To get this done, you need your MailChimp API. Go to Account Drop-down > Account.
You should see this screen. Go to Extras > API. Copy your API key and then paste it on a notepad. Do not share your API with others.
Next, on your web page where you set up a form with Elementor, right-click on the button and edit that form.
On the left-hand panel, go to Actions After Submit, and then choose MailChimp.
Once this is done, you should see a MailChimp section like this:
Toggle the API drop-down and choose Custom.
Paste your API key in the box called Custom API. In the screenshot below, I covered it with a blue box as an API is personal and I cannot share it with you.
Once the API key is there, you should be able to see a drop-down of your MailChimp list. Choose the one you created earlier.
The last thing to do is to update your Elementor page.
Each time someone fills out that form, the Elementor form will notify your MailChimp account. The details that the subscriber entered will go to your MailChimp list, and MailChimp will automatically send the “Thank you” email you made.
Create Automated Email to a Subscriber: Summary
MailChimp and other auto-responder tools are powerful for marketing. Once you have a subscriber’s email address, you can easily send a series of emails to market the products that you are promoting. You can even create an automated email that notifies your subscribers every time you posted a new blog.
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