One of the low-lying fruits that dropshippers and ecommerce enthusiasts do not fix is their SEO. A lot of online sellers depend on Facebook and Google ads, and they do not realize the value of working on their store’s SEO for long-term traffic.
Today, I will show you the best ecommerce SEO strategies to help you generate more sales without relying on ads. Advertisement is costly, and you know that. You lose profit for every penny you spend on ads, and not all ads convert.
- Use the keyword in your product title
- Use main keywords and LSI keywords in the product description
- Create a blog page on your e-commerce store
- Install SEO plug-ins to get it right
I am not saying that you should not advertise. Instead, you have to split your money between running ads and creating SEO-rich content on your website—content that will be on the internet forever as long as you store is active.
What we will focus on today are SEO for your web content. We will not discuss page load speeds and back-linking, and others, as we will discuss these on other blog posts so stay tuned. Subscribe to my blog to get notified of these blog posts once I publish them.
Ecommerce SEO Strategies: why are they important?
Whenever you launch an ad, you are paying for each impression or for each click. Once your budget is depleted, your ads stop running. So, where are you going to get the eyeballs?
If you work on your SEO, you only do it once, and the content you publish is on the internet for Google and users to see. If you do this right, you can rank for keywords. And if you do, you get free traffic. Free traffic is the best traffic. You get to invest only once, but the returns are limitless.
Think of a blog post: it is just there waiting to be found. If someone finds it, that user will chance upon your website, and it is up to you how you will design your website to convert this site visitor into a paying customer.
A blog post is not the only way to work on your ecommerce SEO keywords. You can launch a YouTube channel and post content regularly. You can also use keywords on your page title, meta tags, product description, and product pages.
The goal is to have content that is sitting on your website, not ads that stop working once your budget is out.
The Top 4 Ecommerce SEO Strategies
Now, let us talk about what you can do to fix your SEO woes. In this section, we will discuss four of the best ecommerce SEO strategies that you can start doing now.
1. Use the keyword in your product title
The title of your product page or blog post is an important component of your SEO. This is what the user will see on the search engine results, and if the keyword is not there, the user is going to ignore your post.
More importantly, search engines use the keyword in your product or blog title to determine what that page is about. If your title does not have the keyword, the search engine is not likely to know that your content is related to what the user is looking for.
Let me show you an example. I typed “black drone” on Google and these are the top three results.
Did you notice the keyword in the product titles? This is what I am talking about. As a user, I am looking to buy a black drone, and Google showed me these three websites that have done a good job in SEO for the product titles.
Naturally, I will click on these three, along with the other options that Google showed me on the first page of the search engine results page or SERP.
You need to know how a user is likely to search for your product. If you are selling a blue dress with sequins, then it is best to use that whole keyword instead of just “blue dress”. The keyword “blue dress with sequins” is a lot targeted than the first one.
Better yet, use long-tail keywords, like “blue dress with sequins for prom” or “blue dress with sequins evening gown”.
Long-tail keywords work better than short ones because they are more specific to what a user is looking for. To learn more about long-tail keywords, read the tutorial from SEMrush here: How to Choose the Right Long-Tail Keywords.
You can also register for a free course. Just click in the image below.
2. Use main keywords and LSI keywords in the product description
Let us take a look at the content of the first three websites that appeared when I searched Google for a black drone.
As you can see, the keywords are not just appearing on the product title but also on the meta-description and product page description. If I go to the website of Stack Social, the word “black” appears twice. Take a look at the screen shot below.
Now, be careful not to stuff your product description with keywords, as search engines may flag your content as spam.
Sprinkle a few here and there, and that should suffice. Make sure that the keywords appear naturally in your product description or blog content.
The next step is to use LSI or latent semantic indexing. This term may be jargon, but it simply refers to words that are naturally related with your main keyword. One tool you can use for free is LSI Graph. All you need to do is to type you keyword, and the tool will pop other keywords that are related to your main one.
For example, the main keyword “black drone” is a toy. So it just makes sense that you spread words like:
- Remove Control
This should make it easier for Google and other search engines to understand the content of your product page or blog page. In short, LSI is nothing more than supporting keywords for your target main keyword.
3. Create a blog page on your e-commerce store
There is a reason why Shopify put a blog page in its platform—you have to use it. While blogging is a tedious task, it is a task that is going to pay off over the years.
Post on your blog regularly and with consistency. Choose a reasonable number of blog posts that you can publish on a regular basis. Since you are not a blogger, you do not have to fill your website with new posts every single day.
If you can, then great. If not, make sure you produce at least two blog posts a week. The posts must be helpful, SEO-optimized, and valuable. Do not blog just for the sake of blogging. Your blog posts must resonate with your target audience, and it must solve a problem rather than sell an item.
Here are some suggestions:
- News articles
- How-to articles
When you write, write with the reader in mind. Your blog post has two purposes. The first one is to get your website ranked in search engines, and the other one is to provide solution to your readers.
Write about things that supplement your product line. In the black drone example, it makes sense to write about things like:
- What are the different types of drone batteries?
- What drones ae the best for beginners?
- Are drones waterproof?
- Can you replace the drone cameras with Go Pro?
As you can see, what you are trying to do here is to build credibility. You need to write articles that people read. Any person who finds himself on one of your blog posts will see that you are selling stuff, too. This same reader can convert and become a paying customer.
If you have no time to write a blog, look for an affordable content writer trusted by many. Avoid writing mills. You can go to freelance websites like Fiverr and look for a writer.
However, it is much better to work directly with professionals who have a track record of producing high-quality content that rank in search engines.
4. Install SEO plug-ins to get it right
Whether you are using WooCommerce or Shopify, there are plug-ins and apps that you can use to help you correct your SEO. Take a look at the screenshot below:
As you can see, I have an SEO tool that tells me if I have done my SEO right. It makes me aware of what I have missed, and I can correct these errors before I publish my product page or blog post. You can use free plug-ins in WooCommerce like Rank Math.
If you want better tools that will give you a complete run-down, then you need to use high-end software like SEMrush.
The benefit of these SEO plugins is that you cannot go wrong. With these tools, you are forced to:
- Identify a keyword
- Use that keyword in the product or blog title
- Use the keyword in H2 and body of your page
- Create a meta-description with that keyword
As you can see, you may have an ecommerce SEO checklist or to-do list in your notepad, but there will be times that you are going to forget about it.
Each passing day that your product or blog is not SEO optimized is a wasted opportunity to rank. Invest in one now and reap the rewards later.
There are many companies that offer ecommerce SEO services. Choose one that is easy on your pocket, and make sure that it is effective. SEO is a fundamental aspect of any webpage.
Search engines will not know how to index your product title or blog if you do not do your SEO right. If you want to learn more about improving your sales, read more if my blog tutorials below.
6 Best Shopify Product Review Apps: Show Your Social Proof and Get More Sales
8 Way to Increase Sales for Shopify and e-Commerce Stores
High Traffic But no Sales: Why?
What Shopify Apps Can Improve Sales Conversion?
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