Gone are the days when people were satisfied with learning from textbooks—even if the books were online.
Today, you are more likely to get a person’s attention if what you have to share is on video. This applies even in the academe. People find it more fun learning through video courses.
Today, I will discuss how webinars can grow your list of followers or subscribers, and ultimately push them down your sales funnel.
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Webinars Position You as an Expert
Since you are teaching, anyone who visits your site will definitely think that you are an expert in your chosen field. In the e-commerce industry, this builds credibility.
Even if your webinar is free, a subscriber still has to opt-in or enroll before getting your content. The mere fact that a person enrolled means that you are a trusted resource. And if a person registers, then you got his email address.
This gets better if you use tools like Teachable. It is a powerful broadcasting platform, where you can host live or recorded webinars.
If your purpose for launching a webinar is to get people to give you their email then YouTube is not a great platform.
Webinars Eliminate Barriers
A webinar removes the need for a physical space. With a traditional seminar, the number of your participants solely depends on how big your space is. With webinars, you can speak to literally thousands of people.
And the best part? You do not have to leave the comfort of your own house or office. You can do it at home, in the beach, or even behind your desk.
Webinars Can Get You New Leads
Whenever a person enrolls in your webinar, you already got one foot in the door. This person has shown interest and if he likes what you did, it is also very likely that he will start looking for your other products or services.
A webinar is a great way to start a relationship with potential future clients.
With tools like Teachable or Click Funnels, you are giving yourself a voice and a face—someone that your clients can trust instead of a faceless speaker. These tools also allow you to communicate with your clients in real time. You can do this through a question and answer portion after your session.
Webinars Speed Up Your Sales
When you conduct webinars, you are giving yourself an opportunity to increase your revenue through product sales. And for every sale, you grow your customer base.
The only way a company grows is though sales. Nothing is more important than cash flow. And to achieve great sales, you need to understand the value of time. Tools like Click Funnels are your best allies in making your webinars come into fruition with the least amount of effort and time.
Once your webinars are set up, you have also built trust and credibility. Once your webinar is over, you have added value to a person’s life and more importantly, you have given yourself that chance to handle customers’ objections even before they had the opportunity to ask.
The end result, of course, is a sale. On the flip side, you cannot expect everyone to buy. But on the bright side, every person, whether he bought your product or not, is a lead.
You have his email address and all it takes is to do follow-throughs by sending emails to remind your potential customers of a fantastic product in your offerings.